This is a re-brand idea for Diamonds Coffee, a local shop in Northeast Minneapolis. Located in the arts district, Diamonds has a unique and fun atmosphere that's clearly seen in its use of vintage and retro styling. I wanted to convey that same feeling and message through color, shape, and repetition. The challenge was to make the visual elements feel like something out of the '50s while still remaining clean and modern. Once the identity system and packaging were created, product photos were taken to further develop the overall brand image.